Designing An Effective Advertisement - 1775 Words

Introduction What does it take to make an effective advertisement that will successfully communicate an important message? What does it take to capture the eye of the intended audience? It could be dependent on the color selections or maybe even a certain graphic or image. Although those are all vital elements to take into consideration during the design process, the most important element in creating an effective advertisement is typography. Typography by definition is the arrangement and manipulation of a certain typeface or typefaces on the layout of a design. Arranging text into an effective design requires plenty of thought and a fair amount of experimentation. A designer must consider the many different factors including alternative typefaces, point sizes, line lengths and character spacing. These text elements represent typography, and with the correct combination, it could be the means to a very successful advertisement and design. When looking at typography from a marketing mentality, it is crucial to pay attention to the overall appearance and tones advertisements try to express. Typography is a powerful tool to establish an identity or presence, showcase the services or products it can offer them, and subtly inject the intended message, above and beyond the actual words and graphics. The History and Origin of Typography The origin of typography dated as early as 1850 to 1600 B.C.E. and originated from Ancient Greece. Punches and dies were utilized to produceShow MoreRelatedPromote Product Essay1062 Words   |  5 Pagesthrough a choice of caffeine, vitamins, and herbal supplements the manufacturer has combined. The special herbs and ingredients used in this energy drink are mostly from Chinese herb stock. We targeted both gender male amp; female and we used most effective techniques for our product and services with proper reasons. Product profile Monster energy drink Read MoreEffective Advertising : An Effective Advertisement1615 Words   |  7 Pagesany advert is to make the advertised product sell more. Therefore, any advertising producer will do everything possible to ensure that he or she ends up with an effective advert. An effective advert in this context is one that will sell out a product or even services through fulfilling promises made about it. For that reason, an effective advertising will have to adhere to the following characteristics. They include, creativity, hard-hitting, memorable, clear, informative and distinctive (Dahl 167)Read MoreAn Effective Advertisement For A Company s Brand Essay1509 Words   |  7 PagesAnother power of humorous advertisement is its ability to build a company’s brand by adding value to it and ensuring a lasting customer relationship. In fact, humour is one of the best tools that businesses can use in their advertisements to build their brand. Primarily, a brand is an intangible asset that differentiate companies, and humour is commonly associated with increasing brand awareness. A company’s that has a strong brand is more likely to be more powerful in the market. Therefore, theRead MoreHow Does Typography Be An Effective Piece Of Advertising?922 Words   |  4 Pagesa designer. The goal of communication is achieved only when typography does not ‘distract’†Ã¢â‚¬â€(Joe Clark) Unfortunately, this may not be so true. When viewing editorial copies and advertisement, one realizes that typography must be noticeable in order to become an effective piece of advertisement. In this way, advertisement is different from the way a literature piece, or children’s bedtime stories and educational books. This is because they have completely different expectations. David Carson realizedRead MoreAdvertisements For The Same Product Essay1484 Words   |  6 PagesAdvertisements for the Same Product Advertisement is basically a one-way communication means that is geared towards informing probable customers regarding a product and/or service and how and where to find the product and/or service. Advertisements usually contain a persuasive message through an identified sponsor. The purpose of the identified sponsor is non-personal promotion of a company’s products and/or services to probable customers. In most cases, medium and large companies use advertisementsRead MoreGraphic Design : What Is It?1005 Words   |  5 Pagesplanning, designing and incorporating ideas in a visual and textual way. Graphic design, in short, is the technical term of designing a logo, signage or poster by including images, words, animations and graphic forms. Designers take up projects of small and large scale. While a small scale project involves logo designing and creating signage, a large project make include anything like designing a commercial or creating a physical content with graphics for a international forum. Graphic designing alsoRead MoreSupporting Business Documents : How Accurate And Complete They Are For Existing Users1397 Words   |  6 Pagesbe understood, and be remembered in coherent stories or metaphor. Access appropriate population: To design and conduct a quantitative survey, you should consider getting input from a survey expert. Together we have to consider issues related to designing an appropriate sample, using valid and reliable measures, and conducting a pre-test before the survey study is launched. Most surveys are custom studies designed to answer a specific set of research questions. Some surveys are omnibus studies. Read MoreMarketing Strategies For Brand Designing1534 Words   |  7 Pages1.1 Background and Rationale Brand designing is the one of the effective marketing strategies used by the companies to bring their products or services and consumers together (Clifton, 2009). It is not only the name or logo of the brand, but it implies the overall feeling or image that a consumer has while consuming the product of the brand. Brand designing is considered vital mostly when the companies try to market their products or services into a new market or an existing market (Keller, ParameswaranRead MoreInternet advertisement has its own uniqueness. The main thing about it is how it displays the1400 Words   |  6 PagesInternet advertisement has its own uniqueness. The main thing about it is how it displays the advertising. It has more quality when compare with other printed media. It is because internet advertisements create content similar to the thoughts of human minds to influence consumers. Uniqueness about internet advertisement is that user’s cannot avoid it because it automatically appea rs on web page. They don’t need to browse or search for an ad it is very important to study the consumers’ attitude towardsRead MoreAnalysis of Visual Text Essay912 Words   |  4 PagesAdvertising has become one of the most powerful and effective tools that business uses to launch and brand products. Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Everyday we are surrounded by advertisements, influencing us to make different purchases without our mind even realizing how much they really affect us. Advertising is available in many different mediums and communicated across many different forums